Our Story

Pluxe: A Brand with Purpose, Designed for Every|Body|

Pluxe is the story of a woman on a mission—to look good, feel even better, and redefine luxury activewear for all.

For too long, the activewear industry has overlooked real women. Finding high-quality, stylish, and functional pieces that fit well—regardless of size—felt impossible. Options were either uninspired, poorly designed, or simply failed to embrace the diversity of women’s bodies. That’s why Pluxe was created—to be a brand that prioritizes size inclusivity, fashion-forward design, and modest inclusivity, ensuring every woman feels seen, supported, and empowered.

A teenager, frustrated by the lack of truly inclusive activewear, I dreamed of creating a brand that celebrated every body. Years later, after graduating college, I turned that vision into reality. With a team of talented women, we built PLUXE—a luxury brand that prioritizes size inclusivity, fashion-forward design, and thoughtful construction for all shapes and sizes. Through meticulous research, expert design, and premium materials, we’ve created activewear that doesn’t compromise on style, fit, or performance.

But PLUXE is more than just clothing—it’s a movement. With each collection, 10% of proceeds will be donated to a different organization making a real impact on people’s lives. Our mission is to uplift, support, and stand with women—wherever they are in their journey.

We’re beyond excited to share our new collection with you. As someone raised by powerful female role models who taught me the value of camaraderie and self-empowerment, I feel truly blessed to welcome you to PLUXE. Our products are created by women, for every|body|, with the goal of helping you discover your strength, confidence, and self-worth.

With love,

Elienor
Founder & CEO, PLUXE